In the early 70s I discovered that Aramis wasn’t just a third of a band of musketeers, but was a brand of after shave available in Balham Boot’s and something to daubed on in the unlikely event a girl might talk to me. (I could have owned Estee Lauder and girls were unlikely to talk to me).
I was a massive fan of Aramis and Paco Rabane (having not studied 17th Century Spanish literature in any great depth meant I never thought he might have been Don Quixote’s little helper). These were my scents of choice as a teenager. I tried Kouros (not one of the remaining 66.6% of musketeers) but always came out in a rash – not a good look unless the girl you fancied took an inordinate interest in dermatological problems.
As my taste in after shaves became increasingly more sophisticated, I was appalled one Christmas when my paternal grandmother gave me a bottle of Avon’s Windjammer. If I’d have wanted anything to jam my wind, I’d have bought a packet of Carter’s Little Liver Pills.
Whilst my perennial search for the perfect scent continued, I often admired the girls’ perfume selection. I was fascinated by the elegance of the packaging of YSL’s Rive Gauche – arguably one of the best right back Paris St Germain have ever had.
Whilst the shop assistants in Balham Boot’s were quite persuasive, they had nothing on Valerie Leon!